Social Insights Assistant XHS MCP

Overview

Social Insights Assistant XHS MCP is a read-only Xiaohongshu MCP server for AI workflows.

It helps AI agents search notes, resolve shared links into structured note details, and fetch paginated first-level comments for research and insights use cases.

Website

https://52choujiang.com/assistant

GitHub Submission

https://github.com/chatmcp/mcpso/issues/2139

MCP Endpoint

https://mcp.52choujiang.com/xhs/mcp

Authentication

Use an API Key with the header:

Authorization: Bearer <API_KEY>

Core Features

• Search Xiaohongshu notes by keyword
• Resolve shared links or share text into structured note details
• Fetch paginated first-level comments
• Designed for competitor research, audience insight, and topic discovery

Typical Use Cases

• Competitor research
• Audience feedback analysis
• Topic discovery
• Social media intelligence workflows

Example Config

{
  "mcpServers": {
    "xhs-mcp": {
      "url": "https://mcp.52choujiang.com/xhs/mcp",
      "headers": {
        "Authorization": "Bearer ${XHS_MCP_API_KEY}"
      }
    }
  }
}