Apple Ads MCP

MCP server for the Apple Search Ads API v5.
Connect it to Claude and manage your campaigns, keywords, budgets, and reporting through natural language.

Quick Start • Tools • Resources • Prompts • Other Clients

Ask Claude things like:

"How did my campaigns perform last week?" "Pause the brand campaign and increase the budget on discovery to $500." "What search terms are triggering my ads? Add the best ones as exact-match keywords."

Supports 54 tools, 3 resources, and 6 prompts — campaigns, ad groups, keywords, creatives, budgets, search terms, geo targeting, impression share, and performance reports.

Features at a glance

Quick Start

1. Get your Apple credentials (~10 min, one-time)
2. Generate your key pair (2 commands)
3. Add to Claude Desktop
4. Start chatting

Setup

Step 1 — Invite an API user

Done by the account admin at searchads.apple.com.

1. Go to Settings → User Management → Invite User
2. Enter the email of the person who will use the API
3. Set the role:
   • API Account Manager — full read/write access
   • API Account Read Only — view-only access
4. Send the invitation

The API user must be a different Apple ID from the admin. If you're the admin, use a second Apple ID.

Step 2 — Accept and copy your credentials

Done by the invited user.

1. Accept the email invitation and sign in to searchads.apple.com
2. Go to Settings → API tab
3. Copy and save these three values:
   • clientId — starts with SEARCHADS.
   • teamId — starts with SEARCHADS.
   • keyId — a UUID

Step 3 — Generate your key pair

Open Terminal and run:

openssl ecparam -genkey -name prime256v1 -noout -out ~/apple-ads-key.pem && \
openssl pkcs8 -topk8 -nocrypt -in ~/apple-ads-key.pem -out ~/apple-ads-key-pkcs8.pem

Then generate the public key:

openssl ec -in ~/apple-ads-key-pkcs8.pem -pubout -out ~/apple-ads-key-public.pem

This creates:

• ~/apple-ads-key-pkcs8.pem — private key (keep this safe, used in your config)
• ~/apple-ads-key-public.pem — public key (upload to Apple next)

Step 4 — Upload public key to Apple

Print your public key:

cat ~/apple-ads-key-public.pem

Copy the entire output (including the BEGIN / END lines), then:

1. Go to Settings → API tab on searchads.apple.com
2. Paste into the Public Key field
3. Save

Step 5 — Add to Claude Desktop

Edit ~/Library/Application Support/Claude/claude_desktop_config.json:

{
  "mcpServers": {
    "apple-ads": {
      "command": "npx",
      "args": ["-y", "apple-ads-mcp"],
      "env": {
        "ASA_CLIENT_ID": "SEARCHADS.xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx",
        "ASA_TEAM_ID": "SEARCHADS.xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx",
        "ASA_KEY_ID": "xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx",
        "ASA_PRIVATE_KEY_PATH": "/Users/yourname/apple-ads-key-pkcs8.pem"
      }
    }
  }
}

Fill in your clientId, teamId, and keyId from Step 2, and the full path to your private key from Step 3.

Restart Claude Desktop. You're all set.

Multiple orgs? Omit ASA_ORG_ID and use list_organizations / switch_organization at runtime. Or set it in env to pick a default.

Other Clients

claude mcp add apple-ads \
  -e ASA_CLIENT_ID=SEARCHADS.xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx \
  -e ASA_TEAM_ID=SEARCHADS.xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx \
  -e ASA_KEY_ID=xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx \
  -e ASA_PRIVATE_KEY_PATH=/Users/yourname/apple-ads-key-pkcs8.pem \
  -- npx -y apple-ads-mcp

{
  "mcpServers": {
    "apple-ads": {
      "command": "npx",
      "args": ["-y", "apple-ads-mcp"],
      "env": {
        "ASA_CLIENT_ID": "SEARCHADS.xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx",
        "ASA_TEAM_ID": "SEARCHADS.xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx",
        "ASA_KEY_ID": "xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx",
        "ASA_PRIVATE_KEY_PATH": "/Users/yourname/apple-ads-key-pkcs8.pem"
      }
    }
  }
}

{
  "mcp": {
    "servers": {
      "apple-ads": {
        "command": "npx",
        "args": ["-y", "apple-ads-mcp"],
        "env": {
          "ASA_CLIENT_ID": "SEARCHADS.xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx",
          "ASA_TEAM_ID": "SEARCHADS.xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx",
          "ASA_KEY_ID": "xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx",
          "ASA_PRIVATE_KEY_PATH": "/Users/yourname/apple-ads-key-pkcs8.pem"
        }
      }
    }
  }
}

{
  "mcpServers": {
    "apple-ads": {
      "command": "npx",
      "args": ["-y", "apple-ads-mcp"],
      "env": {
        "ASA_CLIENT_ID": "SEARCHADS.xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx",
        "ASA_TEAM_ID": "SEARCHADS.xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx",
        "ASA_KEY_ID": "xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx",
        "ASA_PRIVATE_KEY_PATH": "/Users/yourname/apple-ads-key-pkcs8.pem"
      }
    }
  }
}

"ASA_PRIVATE_KEY": "-----BEGIN PRIVATE KEY-----\nMIGH...your-key...\n-----END PRIVATE KEY-----"

Tools

All 54 tools

Resources

The server exposes 3 resources:

Prompts

6 built-in workflow prompts to guide common tasks:

git clone https://github.com/javiergalloroca/AppleAdsMCP.git
cd AppleAdsMCP
npm install
npm run build
npm start

License

MIT